Bulmers was announced as the overall winner of the Independent Digital Grand Prix Awards 2012 in a ceremony held in Dublin last night.
Bulmers, a client of Vizeum, received a presentation and certificate, plus an ad campaign worth €10,000 on the Independent Digital network of quality content websites.
Tote Ireland was announced as runner up in the Independent Digital Grand Prix Awards 2012.
The Grand Prix Awards which were set up in 2009 have over the years developed to become an extremely reputable and sought after prize within the Digital Media Industry.
Eileen Ruddy, Online Sales Director Independent Digital stated “the awards are our way of celebrating and recognizing all the great work produced by our local creative agencies, whilst also being able to showcase the vast number of campaigns that have run across Independent Digital in 2012.
This year’s votes were up over 60% due to increased promotion across Independent.ie and across social media websites."
Congratulations to all the Grand Prix quarter winners and runners up of the Grand Prix Awards 2012. The standard of creatives that were nominated for the Grand prix Awards showed a marked increase in innovation and use of new formats available on Independent.ie.
Independent Digital recently announced the re-launch of Independent.ie and all publishing sites. The new design reflects significant input from our loyal readers, who provided us with key insights and feedback following in depth user research and studies of emerging consumption trends that we conducted in 2012.
Showcasing a cleaner look and feel, improved navigation, a much improved video section, live blogs, up-to-the-minute reports and coverage of high profile news, business and sporting events are just some of the key features of our new design.
Along with the ability to run of all of the standard display ad formats, the new design will incorporate all new IAB formats across display, video and mobile and will enable us to continue to be recognised and build on our position as the No 1 premium advertising solutions provider in the online publishing marketplace in Ireland.
|The 4 2012 Winners||Brand||Agency||Creative Agency|
|Quarter One Winner:||Tote Ireland||(direct)||First Advertising|
|Quarter Two Winner:||Energia||Vizeum||Boys&Girls|
|Quarter Three Winner:||UPC||iProspect/Carat||Irish International|
|Quarter Four Winner:||Bulmers||Vizeum||eightytwenty|
|The 4 2012 Runners-up||Brand||Agency||Creative Agency|
|Quarter One Runner up:||SuperValu||Radical||Zoo|
|Quarter Two Runner up:||Batchelors||Starcom/Radical||Atomic|
|Quarter Three Runner up:||Samsung||Starcom||Cheil (London)|
|Quarter Four Runner up:||Renault||OMD||Irish International|