Broadcasting body keen to enhance digital TV services
Published 03/03/2011 | 05:00
BOB Collins is a busy man. The chairman of the Broadcasting Authority of Ireland has a lot on his plate at the moment. As well as splitting time between Dublin and Belfast, Mr Collins has been busy with the drafting and publishing of the BAI's strategy statement for 2011 to 2013.
As the first such document for the authority, which was created in 2009, it is being seen as vital to the development of the BAI well beyond the next three years, possibly for a decade or longer.
"By definition, the strategy statement has to be quite a high level document but it's very important for us as a new authority to set out what we're about and I think we've done that," he says.
"It would be a mistake to believe that just because we are in the old Broadcasting Commission of Ireland's offices, we are the same organisation with a different name."
The statement sets out BAI's strategic goals for the next three years. The recent announcement that the BAI was opening the tender process for Digital Terrestrial Television (DTT) content -- the troubled commercial multiplex tenders may be revisited at a later date -- is seen by Mr Collins as proof that the authority remains focused on progressing Irish broadcasting.
FOR PEOPLE with a similar outlook to PostScript, the harsh winter has been particularly painful because it deprived us of the pleasure of a round of golf every weekend. Playing in the teeth of an east wind and heavy rain is possible, even enjoyable, but six inches of snow makes for an impossible proposition.
Fortunately the evenings are now getting longer and it's only five weeks until we'll be able to enjoy the dogwood and azaleas of Augusta National.
The Masters, golf's most iconic event, runs from April 6 to 10 and Setanta Sports are offering advertising packages of 16 30 second spots for €2,500 and 32 spots for €4,500. Contact John.Devlin@setanta.com for more details.
THE Independent Broadcasters of Ireland (IBI), the representative body for Ireland's independent commercial radio broadcasters, has launched a new website www.ibireland.ie which is a resource on independent broadcasting in Ireland and also provides live streams of all its member radio stations in one place.
"The new site streamlines access to the airwaves for online listeners as well as providing broadcasters with another channel to reach their target audiences," said IBI chairman Scott Williams.
ELEVATE PR is the new PR representative for motoring website Carzone.ie. According to Elevate, there are a number of new developments coming on stream for the site, the most recent of which is Carzone.ie's complete mobile offering, which includes a wide range of mobile apps and a mobile site at m.carzone.ie.
Ryan to post
DUBLIN based Unique Media has appointed Ellen Ryan as PR Account Executive. Ms Ryan joins Unique from a Belfast-based PR and marketing agency where she worked on a range of consumer and corporate clients.
off with Skoda
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