Business Irish

Thursday 8 December 2016

Bravo bombard commuters with New Year billboard blitz

Published 07/01/2010 | 05:00

THE chaps at Bravo have certainly made an impression in the first week, reaching levels of public awareness that eluded even predecessor Titan, after emblazoning their own posters across a substantial part of their CIE billboard itinerary.

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Formed from the former Titan Ireland team, Bravo has taken over Titan's contract for advertising on Darts, buses, trains and the like, as well as a handful of other billboards and in-store platforms.

Returning to work this week, commuters across Dublin were bombarded with the new Bravo team beaming down from so many of their own billboards that the level of saturation would make a mobile phone company blush at Christmas.

The James Barry headed Bravo team is too busy getting the show on the road to detail their wider plans this week, but given their initial splash, it's safe to expect to hear more from them very soon.

Irish Independent

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