Bord Bia are going Dutch
Published 19/10/2010 | 05:00
Bord Bia have started a big push on Irish beef in Holland.
The Dutch market is an important customer for the Irish beef industry because it soaks up a lot of the lower value heavy forequarter cuts of steer beef.
These account for 53pc of beef sold in Dutch supermarkets. With this in mind Bord Bia have kicked off a promotional campaign called 'stewing made easy' in Holland. With Le Creuset pots, they have held media workshops and promotions in over 1,650 Dutch supermarkets.