Tuesday 17 October 2017

Boots offers customers 'review' facility

New research from Boots casts an interesting light on the 'review' facility offered by some online retailers.

The chemist and beauty chain has just launched a new dedicated Irish website which allows users to review its products, which other prospective purchasers can read before deciding to buy.

Lots of big companies have this facility on their sites, including MarksandSpencer.ie and Littlewoods.ie.

Other high profile online names, like Asos, choose not to. The obvious concern is that negative reviews will have negative consequences for sales.

But Boots' research has found that the ability to see reviews from other shoppers was one of the main reasons for shopping online given by more than half of the women surveyed. Access to online deals and to products not available in local stores were other major motivators.

Boots says that almost one- third of Irish women (30pc) buy cosmetics and skincare products online and that 28pc shop online at work. One in five women surveyed said they prefer to shop online than in-store.

'SLIGO – WHO KNEW?' CAMPAIGN LAUNCHED

Sligo has launched a €170,000 marketing drive encompassing PR, print, radio and television, as well as a social-media campaign, that aims to turn local people into a marketing force for the county.

"Sligo – Who Knew?" has launched its own hashtag to encourage social-network users to post insider tips and photos of the area, which will then be featured on the campaign's website.

"The visitor's experience tells the story of Sligo better than anything else," says spokesperson Damian Devaney.

Among other things the campaign is highlighting is that comedian Spike Milligan's father, Leo Alphonso Milligan, hailed from the town, and that Sligo's Rosses Point Golf Course hosted the West of Ireland Championship that a young Rory McIlroy won in 2005 and 2006.

NOVA EXPANDS INTO BESPOKE RADIO

Radio Nova has found a novel way to expand, by launching bespoke radio stations to accompany concerts and other major events.

It has just opened a station that supports Vodafone Centre Stage's sponsorship programme, broadcasting music and exclusive content from events like Sea Sessions, Body and Soul, Live at the Marquee, the Vodafone Comedy Festival, Castlepalooza and Electric Picnic.

The station says this is the first time a major brand has launched its own digital radio channel broadcasting to a mass audience.

"The merging of mobile and digital radio technologies with Nova's burgeoning radio listenership creates a very exciting way for brands to engage with the general public in a way that hasn't been possible up until now.

"Vodafone Centre Stage Radio is the ultimate way for Vodafone to make its exclusive content – music, news, inside reviews, giveaways and general buzz around the festivals – available to a mass audience in a manner that they can control", says Nova chief executive Kevin Branigan.

The bespoke stations are available to the 175,000 users of Nova's smartphone apps as well as on the station's website, which gets half a million visitors a month.

BARRETSTOWN IN €1M LIDL PARTNERSHIP

Barretstown has received a €1m funding commitment from Lidl over the next three years that will include advertising support and in-store promotions on behalf of the children's charity.

To mark the launch of the partnership, Lidl is hosting a '#bakeoff for Barretstown' campaign this week. For every €1 spent in its bakeries, Lidl will donate 20c to Barretstown to allow the charity help rebuild the lives of thousands of children who are coping with serious illness.

Irish Independent

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