Business Irish

Sunday 28 May 2017

Big savings on the way for supermarket shoppers this year

Dunnes Stores has regained the top spot from SuperValu, new figures from Kantar Worldpanel show.
Dunnes Stores has regained the top spot from SuperValu, new figures from Kantar Worldpanel show.
John Mulligan

John Mulligan

The battle between grocery chains for market share is poised to deliver big savings for consumers this year.

Research group Kantar Worldpanel said this morning that grocery inflation is set to stay low in 2017, as the multiples duke it out for supremacy.

And the see-saw at the top of Ireland’s grocery market league has continued, with Dunnes Stores having regained the top spot from SuperValu, new figures from Kantar Worldpanel show.

But there’s now barely any difference between the top three retailers in the multi-billion euro market.

Figures for the 12 weeks to January 29 show that Dunnes had a 22.7pc market share in the period. SuperValu, controlled by the Cork-based Musgrave group, had 22.5pc, and Tesco had 22.4pc.

The data measures the share of the value of sales, rather than the volume.

The figures also show that consumers lapsed into post-Christmas spending slowdown. Grocery sales growth fell to 3pc in the period, down from 4.6pc in the previous 12-week period.

"The slowdown in overall market growth has led to even stronger competition between the major supermarkets and it’s tight at the top of the market share table – only 0.3 percentage points separate Dunnes Stores, SuperValu and Tesco," according to Kantar Worldpanel director David Berry.

"This points to a good year for consumers as the retailers battle each other fiercely for their all-important grocery spend, keeping price inflation low," he added. "Grocery prices are only 0.7pc higher than they were this time last year – which for the average shopper only amounts to an extra 17 cents per trip."

Aldi and Lidl had a combined 20.9pc of the Irish grocery market in the latest period. Aldi’s share was 10.6pc and Lidl’s was 10.3pc.

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