Business Irish

Tuesday 6 December 2016

Big freeze keeps ad men on their toes

Published 14/01/2010 | 05:00

FURTHERING advertising's long legacy of opportunism, the chaps at Neutrogena were quick off the mark with their ice-themed ads last weekend.

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Playing on the freak weather, the Norwegian cosmetics company encouraged customers to "rescue" their hands from "the big chill".

Developed by Johnson & Johnson media planning team, Vizeum and creative agency Ownes DDB, the campaign ran across the Sunday papers, as well as the Irish Examiner.

Irish Independent

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