WE may not think much of how we do business at times, but being Irish still carries huge weight with companies doing deals overseas.
A new survey from the trade group the Irish International Business Network (IIBN), claims that 85pc of Irish firms believe their identity is an important factor in getting new business in foreign countries.
The report found that 93pc of those surveyed would choose an Irish product or service over another if given the option, while nearly two-thirds of respondents said they preferred to work with other Irish professionals wherever possible as they knew and understood the culture.
Despite acknowledging that Irish people liked to work with other Irish people, more than half of business people said Irish companies did not do enough to support one another either at home domestically or on foreign lands.
The survey comes ahead of IIBN's annual conference next month, and its Dublin chairman Niall Fenton said national identity was now playing a "significant role in the success of Irish businesses throughout the UK and Ireland".
"There is a strong desire to support indigenous businesses and to help them grow. Irish professionals across the globe are embracing this mutuality, resulting in an ever strengthening worldwide business community. We believe the conference will act as a catalyst to expand the reach of Irish businesses domestically and overseas".