Thursday 19 October 2017

Battle for Britons gets €112m shot in arm

Slea Head on the Dingle Peninsula in Co Kerry. The Budget has allocated €2.5m specifically for digital tourism marketing as a result of Brexit. There will also be further development of the Wild Atlantic Way. Stock picture
Slea Head on the Dingle Peninsula in Co Kerry. The Budget has allocated €2.5m specifically for digital tourism marketing as a result of Brexit. There will also be further development of the Wild Atlantic Way. Stock picture
John Mulligan

John Mulligan

The Government has allocated €112m to boost Ireland's profile around the world as a slump in the value of sterling weighs on the number of visitors from Britain.

The allocation to the Department of Transport, Tourism and Sport comes as figures published last month by the Central Statistics Office showed the number of visitors from Britain to Ireland between June and August tumbled by 7.5pc to 1.04 million.

In the year to August, 2.48 million British visitors came to Ireland, which was 7pc lower than in the 12 months to August 2016.

The value of sterling has declined significantly against the euro since the UK voted last year to leave the European Union.

That has made Ireland and other countries using the euro more expensive holiday destinations for Britons.

The Budget has allocated €2.5m specifically for digital tourism marketing as a result of Brexit.

There will also be further development of the Wild Atlantic Way.

Fáilte Ireland is also getting €1m for the development of a brand for the country's Lakelands region.

"While there is still a great deal of uncertainty about the outcome of the Brexit process, tourism continues to be a national success story," said Paschal Donohoe yesterday.

Irish Independent

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