Most parents would love to deck their kids out in Ralph Lauren or Dior designer clothes – however, the economic squeeze means many can't afford to do so.
Dublin mum Cathy Slattery figured that if she set up a business selling unused or second-hand children's designer clothes, she'd be on to a winner.
"Gone are the days when everyone went out and spent huge amounts of money on kids clothes," said Slattery. "We still want our kids to look good though."
Slattery came up with the idea to set up her business, Twice Smitten, after finding herself with two large suitcases full of mint-condition designer clothes, which her three daughters had grown out of – and would never have a chance to wear.
"At the time, we didn't have any friends or family who were expecting a new baby so this gave me the idea to set up a business selling those clothes," said Slattery.
Slattery had worked as a graphic designer for about 13 years – but she lost her job in 2007 when she was pregnant with her first child. "I decided to stay at home to raise my children but it was always on my mind to set up my own business when I had more time on my hands," she said.
With her youngest daughter starting Montessori recently, Slattery had her opportunity to do just that.
She set up her company about a year ago and last month she went online with the launch of twicesmitten.ie.
As so many parents have unused designer clothes for their children, she has a ready pool of people interested in selling clothes through her website.
"I've got over 50 sellers on my books already," said Slattery. "We sell everything with at least 70 per cent off the retail price. We've had a great response. Even though the website is only up and running a few weeks, we've had sales every day."