Aviva targets plans at families
Published 16/06/2011 | 05:00
AVIVA is launching a new campaign to promote its new health-insurance plans: Level 2 Family Health and Level 2 Health Excess, to meet what it calls the changing needs and budgets of Irish families.
Research by Aviva shows private health insurance is considered essential by three out of four consumers. Almost half say better cover and price would motivate them to switch provider.
The company claims the new plans give families choice and more affordable options, while still enabling faster access to more hospitals and scan centres as well as the peace of mind that private health insurance provides. www.avivahealth.ie.