Aviva became household name after buying Lansdowne Road naming rights
Published 19/10/2011 | 11:14
AVIVA become one of the highest profile insurance firms in the country after it paid an estimated €40m for the naming rights at Lansdowne Road.
The deal was done less than two years ago with the company outbidding other rivals to sign off on the contract for what is now known as the Aviva Stadium.
It is understood that rival bidders included Allied Irish Banks which pulled out of the running as the financial crisis deepened.
The naming rights were sold off by the IRFU and the FAI while the sale process was run by Dublin PR firm Slattery Communications and US-based Wasserman Media Group.
The US firm also put the Arsenal Emirates Stadium London deal together.
Aviva took over insurance firm Hibernian and while it traded as Hibernia Aviva for some time the reference to the Irish company was eventually dropped.