Sunday 11 December 2016

Audi overtakes BMW as executive car of choice

Published 23/10/2011 | 05:00

There have been extraordinary changes at the top level of Irish corporate life since the bottom fell out of the world -- nowhere more so than in the underground car parks of the country's biggest companies.

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Mercs and BMWs have just been replaced by Audi as the wheels of choice for the executives of the country and are now the top-selling premium car in the country. In the year to October, Audi had sold 3,318 cars against BMW's 3,277 cars and Mercedes's 1,915 cars.

Audi, which is under the Volkswagen umbrella, has seen sales rise 22 per cent this year as the premium market rose 12 per cent, according to VW Ireland boss Simon Elliott.

"All of the VW group brands in Ireland -- VW, Audi, Seat, Skoda and VW commercial vehicles are ahead of 2010. As a group we now get 23 per cent market share," according to Elliott. "Next year the market will likely be lower than this year mainly as a result of the removal of the scrappage scheme."

While the car industry is racked with fears over the impact of the dreaded '13' plate that will come in in 2013, consumers have their own problems trying to get bank loans to buy new cars.

The exit of major players from the car finance market has opened the door to new entrants. VW's own bank is rapidly hoovering up new business and is lending €100m to car-buyers this year.

Sunday Indo Business

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