As former top RTE executive Glen Killane exec joins Eir, telecoms giant says it's committed to 'bundles' model
Eir is sticking firmly to the "bundle" approach, according to its consumer division managing director Jon Florsheim.
Telecoms companies are betting hard that Irish consumers will buy their products in bundles - combined packages of broadband, TV and phone services - and spend more as a result. But lots of consumers are opting for broadband alone, a low-cost option that still gives them access to Saorview channels and streaming services like Netflix and the RTE Player.
Last week Eir launched new sports package Eir Sport - made available to all of the company's 370,000 customers rather than just the 50,000 who subscribe to its television product, Eir Vision. The package includes two former Setanta channels and four BT Sport channels. It has secured exclusive Irish rights to the 2019 Rugby World Cup
Even customers who only have a broadband connection with the company will get access to Eir Sport, which Florsheim said has a value of about €300, for free. "We are setting sport free but our objective is to still sell customers bundles" he told the Sunday Independent.
"Eir Vision is very competitive and will still compete as a standalone product. But we have decided to make the sports channels available to all customers because it's not just about set top boxes any more. We need to reflect the changing way people consume content."
Eir also announced last week that it is hiring senior RTE executive Glen Killane as managing director of Eir TV and Eir Sport. Killane will not move over for a number of months.
Florsheim did not comment on whether Eir might start producing more content in-house, or build other video packages which could be made available to all customers in the same manner as Eir Sport. But he said the hiring of Killane showed the company was "committed to content."
"It is early days and things like that will be discussed when Glen is in situ. The aim now is to bed in Eir Sport."
Sunday Indo Business