Tuesday 25 October 2016

Apple tax case: Five things Michael Noonan should have done

Published 01/09/2016 | 06:53

Commissioner Margrethe Vestager and Michael Noonan. Photo: Mark Condren
Commissioner Margrethe Vestager and Michael Noonan. Photo: Mark Condren

There has been a lot of talk about what Minister for Finance Michael Noonan will do with the Apple tax case, but what should he have already done?

  • Go To

1. Find out what was going to be in the judgement

Enda Kenny and Michael Noonan often talk about the great relationships they have in Europe which begs the question as to why they seemed so surprised by the €13 bn decision. Mr Noonan met Commissioner Margrethe Vestager in July and seemed to come away thinking she was a friend of Ireland.

2. Prepare the ground

Instead of trying to convince themselves and everybody else over recent months that the judgement wouldn't have a major impact, Mr Noonan should have been preparing the public for a worst case scenario.

3. Agree a Government response

It’s astonishing to think that the Independent Alliance were (in their own words) “shocked” by the ruling. Were they not briefed in advance?

Mr Noonan and Mr Kenny should have ensured that their Independent partners were on board for a collective response before telling the world Ireland was outraged and would appeal.

4. Come out all guns blazing

With the full backing of Cabinet, the Finance Minister and Taoiseach should have gone on the immediate offence, invite the world’s media to Government buildings and fight back against the Brussels PR machine. Instead we saw a globalised press conference by an assured Ms Vestager,while Mr Noonan’s first port of call was to talk about “seed potatoes” on RTÉ radio.

5. Find Allies

We are small country on the fringes of Europe but we are not alone in resisting EU moves towards tax harmonisation. Our former allies in Britain have one foot out the door and nobody else put their head above the parapet to back us. Why?

Online Editors

Read More

Promoted articles

Editors Choice

Also in Business