Ann Summers posts attractive figures
Gain on currency movements rather than rocketing sales of 50 Shades of Grey-style accessories had the Irish arm of Ann Summers returning to profit last year.
New figures lodged by Ann Summers' two Irish firms show pre-tax profits of €278,991.
The firm operates three stores in Ireland with the Dublin store the best performing of the three.
The profit in 2014 followed the firms recording a combined €422,195 loss in 2013.
However, revenues fell by over €600,000 to €3.22m in the 12 months to the end of June last.
A spokeswoman for Ann Summers, whose chief executive is Jacqueline Gold, said yesterday that the best sellers at its Irish stores were The Ultimate Indulgence Couples Sex Toy Set; Desire Lingerie; Satin and Lace Blindfolds; Chinese Rope Restraints and The Mighty One.
Combined accumulated profits at the two Ann Summers' firms, Ann Summers Ireland (Retail) and Ann Summers (Ireland) totalled €7.38m.
Revenues at Ann Summers Ireland (Retail) fell from €2.83m to €2.38m.
In the same period, the firm's pre-tax losses reduced from €90,270 to €29,755.
Ann Summers (Ireland) recorded pre-tax profits of €308,745 following a pre-tax loss of €331,399 in 2013.
The return to profit came in spite of revenues decreasing by 20pc from €1.05m to €839,087.
The return to profit for the two firms follows the firms recording €516,589 gain on foreign exchange movements compared to losses of €448,051 under the same heading in 2013.