Business Irish

Thursday 21 August 2014

Americans' thirst for Jameson drives sales to four million cases

Peter Flanagan

Published 23/11/2012 | 05:00

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SALES of Jameson whiskey topped four million cases in the last year, as the whiskey's popularity continued to surge.

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Growth was driven by the US, where a quarter of all sales is currently generated for the spirit, which is produced by Irish Distillers Pernod Ricard.

The latest figures mean Jameson has now posted 23 consecutive years of growth.

The total sales equates to 1.3bn glasses of Jameson being sold a year. While the US is now the leading market for the brand, with annual growth of 29pc, the volumes grew by 15pc overall during the year to the end of June.

Company chief executive Anna Malmhake was "delighted and proud" to have hit 4m cases.

"To think in 1988, when Irish Distillers joined Pernod Ricard, Jameson sold just 466,000 cases globally, with Ireland as its main market.

"Since then, Jameson has witnessed consistent and sustained investment, with a long-term strategic outlook based on premiumisation and innovation coupled with strong and targeted marketing.

"The result has been incredible global success with continued growth in over 120 markets.

"This milestone is a true reflection of the growing international success of Jameson, and the future potential of the company's entire Irish Whiskey portfolio."

Irish Independent

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