All day waiting for a bus and then five Philadelphia recipes arrive at once
Published 09/06/2011 | 05:00
A bus shelter on Charlotte Way/Harcourt Street is said to be generating more than the usual level of interest.
Five Philadelphia 'Philly Heroes' recipes can be selected and viewed while interactive software enables passers-by to select and view ingredients with an option to have all the details emailed on to them.
Another shelter on Leeson Street comprises a special large-scale model of a Philadelphia tub on the roof and a contravision wrap.
The campaign was the result of a collaborative approach between PML, PHD, Eclipse Media, Clear Channel and DDFH&B.