Business Irish

Thursday 8 December 2016

All day waiting for a bus and then five Philadelphia recipes arrive at once

Published 09/06/2011 | 05:00

Laura Hendrick, Clear Channel; Karl Tyndall, Kraft Foods;
Sarah Taylor, PHD; and Albi Larkin, PML at the bus shelter
Laura Hendrick, Clear Channel; Karl Tyndall, Kraft Foods; Sarah Taylor, PHD; and Albi Larkin, PML at the bus shelter

A bus shelter on Charlotte Way/Harcourt Street is said to be generating more than the usual level of interest.

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Five Philadelphia 'Philly Heroes' recipes can be selected and viewed while interactive software enables passers-by to select and view ingredients with an option to have all the details emailed on to them.

Another shelter on Leeson Street comprises a special large-scale model of a Philadelphia tub on the roof and a contravision wrap.

The campaign was the result of a collaborative approach between PML, PHD, Eclipse Media, Clear Channel and DDFH&B.

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