Absolut eyes Fringe benefits
IRISH Distillers Pernod Ricard, distributors of Absolut vodka in Ireland, has announced that the brand will sponsor the Dublin Fringe Festival for the second year running.
Absolut Fringe 2009 proved to be a great success for the brand and it was recognised as winner of the best sponsorship of an event in the Allianz Business to Arts Awards.
"The sponsorship worked really well for us. Last year, 72pc spontaneously recognised the brand as sponsor of the event," said Richard Brickley, marketing manager for Absolut.
"This is particularly important because it fits the long-standing association Absolut has had with the world of creative and cutting-edge artists." The theatre and dance festival runs from September 11-26.