Saturday 1 October 2016

A Lidl bit of money helps

Published 21/08/2016 | 02:30

Lidl’s campaign supporting the LGFA
Lidl’s campaign supporting the LGFA

Lidl's latest instalment of its advertising campaign supporting Ladies Gaelic Football Association (LGFA) provides the public with an update on its sponsorship initiative and by the looks of it, the German retailer appears to have been busy delivering on its promise.

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The latest campaign, which was once again created by Chemistry, with media planning and buying by Mediaworks, reveals that since the initiative was first launched earlier this year, over €500,000 has been given to LGFA clubs around the country.

The TV ad features real players and teams throughout, with Dublin star Sinead Goldrick telling viewers that the cash injection has meant new jerseys and equipment for 145 post-primary schools and cash for 150 local clubs.

Sunday Indo Business

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