3D bonanza for cinemas but more plot twists on way
Published 31/10/2010 | 05:00
THE Irish economy may look like a badly scripted slasher flick come Budget day, but the cinema industry is screaming for joy at a bumper third quarter, with admissions up by over 6 per cent despite a scorcher of a summer.
While the industry had a horrific second quarter because of the World Cup, takings at the box office are up by 8 per cent overall this year with a significant proportion of the upswing due to the surge in more expensive 3D ticket sales. This was well-illustrated by the success of Avatar, which so far has taken more than €2bn at the box-office -- before such spin-offs as DVDs and video games are taken into account. The film cost about €215m to make.
But while this has been welcome news for the studios and for cinema owners, there are still a few plot twists to come, as Warner Bros have scrapped plans to release the first instalment of Harry Potter and the Deathly Hallows in 3D. The movie will be one of the biggest releases this year, so a happy ending to 2010's script isn't yet guaranteed.