Tuesday 25 July 2017

€25m distillery for Diageo Guinness HQ

Roe and Co whiskey will go on sale next month for €35 a bottle (Diageo/PA)
Roe and Co whiskey will go on sale next month for €35 a bottle (Diageo/PA)

Alan O'Keeffe

Diageo is to invest €25m in a move into the top end of the Irish whiskey market with a new distillery at its Dublin's iconic St James's Gate brewery.

Plans for the site, which is famed for Guinness production, were unveiled yesterday at the launch of a new blended whiskey named Roe & Co.

The whiskey, which will go on sale next month for €35 a bottle, has been created by blending some of the finest whiskies from existing Irish distilleries.

Spirits produced at the new distillery will be matured and used in future years.

Diageo's master blender Caroline Martin said when production starts in 18 months in an old converted power plant at the brewery, the newly distilled spirit will be matured and used with other whiskies to produce the blended version of the uisce beatha.

The Roe & Co blend has already been matured in casks for more than five years, she said.

The project will create up to 30 jobs, including staff for a new visitor centre.

Roe & Co is made from the finest hand-selected stocks of Irish malt and grain whiskies and aged in bourbon casks, the company said.

"[It is] a perfect harmony between the intense fruitiness of the malt and the mellow creaminess of the grain whiskies," Ms Martin said.

The name Roe & Co was chosen to honour George Roe, a once world-famous Irish whiskey maker who had a 17-acre site on Thomas Street, in Dublin.

The distillery, which was opened in 1757 - two years before Arthur Guinness's brewery - closed in 1926.

Irish Independent

Promoted articles

Also in Business