11827 service aims to be 'most competitive'
A NEW player is hoping to win 10pc of Ireland's directory enquiries market by undercutting incumbents 11811 and 11850.
Fledgling '11827 Directory Heaven' has just launched in the market and plans to spend €1m on a marketing campaign over the next 18 months. The start-up is about to go on the fundraising trail, having recently secured approval to use the Business Expansion Scheme.
The round-one funding will target investment of €1m, which will be used to create an 11827 call centre that aims to employ 50 people within 18 months. The company has three managers and is outsourcing its calls to another centre.
Managing director Rory Donohoe said 11827 would offer the "most competitive" rates to the domestic and corporate sectors, with savings of up to 40pc.
It will charge €1.03 for the first minute and 22c a minute thereafter; 11811 has a minimum charge of 99c and a 50c-a-minute fee, while 11850 has a 99c minimum call fee and 69c a minute thereafter.