Wednesday 28 September 2016

Irish sisters that brought Freddy Jeans to Ireland made €1m in sales last year

Published 02/08/2016 | 12:40

Photographed with the 'Best Performance Internationally' award at the annual Freddy Clothing conference event held this year in Lake Maggiore, Italy are from left to right: sisters Elena Demery and Malindi Demery, co-founders of Freddy, the Irish based distributor for Freddy Clothing
Photographed with the 'Best Performance Internationally' award at the annual Freddy Clothing conference event held this year in Lake Maggiore, Italy are from left to right: sisters Elena Demery and Malindi Demery, co-founders of Freddy, the Irish based distributor for Freddy Clothing

Two Irish sisters responsible for bringing Freddy Jeans to Ireland 18 months ago have seen sales of the popular brand soar to over €1m last year.

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Malindi (25) and Elena (21) Demery co-founded Freddy in Ireland and were awarded 'Best Performance Internationally' at the Freddy Clothing GTM event.

The pair have also secured a five-year exclusive distribution deal in the Republic of Ireland and Northern Ireland. The Demery sisters were also granted exclusivity for wholesale sales in the UK market too.

Freddy Clothing is now in 50 stockists across the country, including eight in the North. It's estimated 15,000 in the 16 to 30 year old bracket wear the jeans here.

Freddy in Ireland co-founder Malindi Demery said they have been "overwhelmed" by the interest and demand experienced so far.

"We are very excited about our future plans and what is possible over the next 12 months in terms of growing the business and building the Freddy Clothing brand. 

"Our next big venture is to invest in the opening of our first high street retail store in Dublin and to follow this with a number of stores across the UK.  We hope to be in a position to formally announce this opening very shortly.”

Freddy Clothing is the brainchild of Italian designer Carlo Freddy.  The brand has been well known in Italy for almost 30 years and is mainly known for its active lifestyle clothing.

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