Sunday 4 December 2016

Irish branch outperforms McDonald's around globe

Gordon Deegan

Published 12/11/2016 | 02:30

McDonald's is the fourth largest market for our beef sector
McDonald's is the fourth largest market for our beef sector

The Irish public's love of the 'Big Mac' showed no signs of abating last year as profits and revenues increased at the Irish arm of McDonald's.

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New figures show that McDonald's in Ireland last year outperformed its global business to record a 2.5pc increase in pre-tax profits to €14m.

This followed revenues at the business increasing by 5pc to €84.98m, boosted by the opening of two new stores in Naas and Cork and the popularity of the new McMór burger.

The fast food chain opened up its 90th outlet in East Wall in Dublin earlier this year and is due to open its 91st store at City West this month.

Last year, the firm was able to pay a dividend of €11m as a result of its ongoing success.

At the end of last year, McDonald's operated 89 stores made up of 77 franchised stores and 12 operated by the company.

"2015 was another year of expansion with the opening of two new restaurants in Naas and Cork creating an additional 150 jobs," said the managing director of McDonald's Ireland, Adrian Crean.

The confirmation of McDonald's enduring popularity here comes ahead of the company launching its table service across 12 outlets on Monday.

Instead of approaching the counter, customers can now opt to use a self-service kiosk to make their selection, pay by card and then take a seat while their food is cooked and delivered to their table.

The fast food chain will also be launching a 'Signature Collection' of premium, thicker-cut beef burgers that was created by the company's team of food specialists and its Chefs' Council.

"We have invested heavily in recent years to give our customers a great experience in terms of both delicious food and a relaxed atmosphere," said McDonald's director of operations Jimmy Edwards.

"The introduction of both table service and the 'Signature Collection' is a very exciting development and we are very much looking forward to extending these innovations across our network of 90 restaurants around Ireland in the coming years."

The new innovations will be available at the following outlets in Dublin: The Square, Belgard Road, Dublin Airport T1, Donaghmede, Carrickmines, and Lucan Drive-Thru, along with the Kilkenny Drive-Thru, the Naas Drive Thru and Dundalk.

Each year, McDonald's purchases 40,000 tonnes of Irish beef - if McDonald's was an export destination for Irish beef exports, it would be the fourth largest.

Numbers employed increased from 907 to 941, with staff costs increasing by 8pc from €18.5m to €19.9m.

The profits also take account of non-cash depreciation costs of €4.5m.

Accumulated profits last year stood at €120m. The firm's cash reduced from €39.6m to €34.9m.

The firm also incurred operating lease costs of €12.85m.

Irish Independent

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