Business

Thursday 21 August 2014

iPhone app reclaims your forgotten cookbooks

Published 19/11/2013 | 09:28

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Apple iPhone 5S Small screen but bigger pixels and slow-mo video

CookBookKey claims it will allow “individuals to quickly identify which cookbooks they own, and then effortlessly search across all the recipes in those books”.

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The apps’ makers cited research commissioned by Italian brand Sacla that claims typical owners make just four recipes from any single cookbook, and that 40pc of them are never opened at all.

The app lets users search by ingredient, recipe name, cuisine, course, or cooking and preparation times. Recipe books can either be chosen from a list or identified via their barcodes.

The iPhone app itself doesn’t contain the recipes, intending instead to point users to books they already own that they can use in the kitchen.

It has an index of 14,000 recipes from 100 books by names such as Jamie Oliver, Nigella Lawson, The Hairy Bikers, Nigel Slater, Hugh Fearnley-Whittingstall and Lorraine Pascale.

“The idea for this app really was formed around our kitchen table”, said creator Paul Wolfenstan.

“My wife Angela loves the inspiration that comes from flicking through a good cook book, while I like the immediacy of searching for recipes online. We knew there must be a better way to unlock the potential of our cookbook shelf and bring the best of both worlds together. We hope our new app helps people to re-love, re-discover and relish their recipes.”

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