'If fear of failure is stronger than hope of success, you need more positive people around you...'
David Walsh Group CEO, Netwatch
Published 28/08/2016 | 02:30
It is vital for any entrepreneur to be clear about defining their place in the market. At Netwatch, we identified early on who our ideal customer was, and with a narrow focus we align everything that we do to meet their security goals.
In the early days of the business, many opportunities came our way which were tempting but would have diverted us from our focus on giving the power back to the customer through eliminating false alarms, visually verifying real incidents, and preventing crime taking place through live, personalised audio warnings. We made the right decision and stayed true to our vision. However, at a time when we needed to put food on the table, it was a difficult decision. I wish I had known then that the narrower your focus, the more you can strategically align everything you do.
At the centre of our strategy is the development of a customer service culture within the organisation. We are clear that to deliver on this, the employee experience must mirror the customer experience. We are extremely proud in Netwatch of our incredible team of people who share the same core values as the founders. This service ethos is diffused throughout each and every department, and we could not deliver a quality service without having first-class employees. Every staff member understands that we have a moral obligation as well as a contractual one to provide customers with the best possible service. One solid piece of advice for budding entrepreneurs is once you have attracted the right people, then empower, trust, recognise and reward them. It will pay dividends to have everyone working together for the same goal.
Finally, as a start-up, one of the biggest problems can be 'energy vampires' - negative people who consistently kill good ideas. In the pre start-up stage, the fear of failure can be a stronger emotion than the hope of success and this is the time to surround yourself with positive people.
If we just looked at the negatives around starting a business, there would be a severe shortage of entrepreneurs. Sometimes you just have to take a calculated risk.
Sunday Indo Business