Friday 22 September 2017

How to work make social medIa work for you Groupon

Paul O'Mahony

Have you heard about the fastest growing online business of all time? Groupon is a group discount website which allows businesses to offer their products to a targeted market at hugely discounted prices.

Discount websites such as Groupon, Grabone and LivingSocial provide an opportunity for your business to get huge exposure and build your customer base very quickly and, best of all, for free.

Of course, your business needs to be careful in using such sites as you may get a bit carried away at the prospect of getting thousands of new customers through offering a hugely discounted offer.

While getting featured on the site is free, ensure that the offer you use does not cause you to incur a loss for each new customer.

Offer something which involves low cost or low time input to you. Some 91 per cent of businesses return to be featured again with Groupon as businesses say that up to 90 per cent of the new clients return for more business!

These group discount sites write your business feature for you, which they then send to your choice location in Ireland hence keeping it very targeted.

Clients who buy then also share their purchase over Facebook and Twitter, giving more free exposure to your brand.

Paul O'Mahony co-founded SocialMediaFrontiers.com. You can reach him on www.facebook.com/ SocialMediaFrontiers or at www.twitter.com/paulatsmf

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