Thursday 8 December 2016

Hasbro scoops up Irish animation company Boulder Media

Published 14/07/2016 | 08:33

Toymaker Hasbro has bought Irish animation firm Boulder Media, which has produced shows for Nickelodeon, the BBC, and Disney, for an undisclosed fee.

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Boulder will continue to produce animated series for third-party clients as well as producing projects for Hasbro brands. The animation company was set up sixteen years ago by Robert Cullen.

The studio, which will retain its brand, now employs around 150 full-time staff. Boulder will report to Stephen Davis, who heads up Hasbro's entertainment and consumer products licensing division.

Speaking about the deal Mr Davis said the time is right for Hasbro to acquire its own animation studio - after establishing itself as one of the largest independent studios producing animation in Hollywood.

"In Boulder, we have found one of the most progressive, innovative and creative teams in the business. We are thrilled to partner with Rob Cullen, Pete Lewis, Jenni MacNeaney and the entire Boulder team as we significantly enhance the execution of our story-led Brand Blueprint strategy."

"Boulder and Hasbro have ambitious plans for growth, and working together, we will substantially expand our team and our business," said Robert Cullen, Creative Director, Boulder. "We're thrilled to have the opportunity to bring to life the Hasbro stories and characters that mean so much to our team, and join a company that's emerging as an entertainment powerhouse."

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