Friday 28 July 2017

Hard work key to increasing retail market share

DECLINING consumer confidence and a multitude of purchasing options mean that Irish retailers have to work harder than ever to understand their customers and deliver targeted and relevant messaging, which in turn will generate sales and build consumer loyalty.

This was the key message delivered to more than 100 retailers yesterday at the Experian/Google Irish Retail Event at Google's European headquarters in Dublin.

Irish Independent

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