Sunday 23 October 2016

Former Ryanair deputy chief executive backs sales startup

Published 12/08/2016 | 02:30

Michael Cawley, the former chief operations officer at Ryanair
Michael Cawley, the former chief operations officer at Ryanair

Former Ryanair deputy chief executive Michael Cawley has backed a startup co-founded by a former airline employee that helps companies to boost online sales.

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Dublin-based Unravel Analytics is headed by Ryanair's former head of online ancillary revenue, Santina Doherty. The other co-founder is Donal Troddyn.

Ms Doherty also previously worked at Hostelworld, where Mr Cawley is on the board. Tribal VC, a venture capital firm headed by tech investors Conor Stanley an Tadgh O'Toole, has also taken a stake in the startup.

The investors have pitched into a €315,000 fundraising for the fledgling firm, which has been named a high potential startup by Enterprise Ireland. The funds will be used for further software development and to target international sales. The company's products include Unravel Smart Report. It audits user journeys for companies across hundreds of devices to pinpoint undetected problems with sales conversions, analytics and advertising. That helps companies to fix problems faster.

The system is being used by clients including insurance firm, as well as car hire groups Hertz and Cartrawler. Unravel targets potential clients in the retail, travel and financial services sectors, where online sales are hugely important. At Ryanair, Ms Doherty was responsible for generating non-flight-related ancillary revenue streams.

Mr Cawley, who was also chief operations officer at Ryanair, left the carrier in 2013. He is currently the chairman of Fáilte Ireland, and also serves as a non-executive director on the boards of Paddy Power Betfair and Kingspan, as well as Ryanair. He has a personal investment in Homestay, an Irish rival of Airbnb, and also backed energy firm Prepay Power.

Irish Independent

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