Viewpoint: What has carcase weight got to do with quality meat?
Farm incomes, or the lack of them, is an issue that was at the heart of yesterday's tense meeting of EU agriculture ministers to discuss the crisis in the dairy and pigmeat sectors.
Even as prices have dropped, farmers have jumped through hoops, signing up and taking on more and more checks and paperwork to persuade consumers of the quality of milk or meat on shop shelves.
Farmers have pointed out that despite the focus on quality and traceability, the prices simply haven't kept pace.
One farmer informed me that in 1988 a good bullock would fetch IR£1,000, (€1,270) from the factories.
Yet, now despite signing up to the Bord Bia quality assurance scheme for beef and lambs, he more often than not fares far worse at the factory gate.
It is a sentiment that you hear repeatedly at farm meetings, including the at times heated IFA election hustings.
Many are querying why they are not seeing more benefits in their pocket from the Origin Ireland QA mark for delivering a premium product.
Farmers are well aware of the importance of quality assurance to attract consumers, yet they simply want a commonsense approach to reduce the stresses of the inspection process.