Toyota debacle is braking my heart defence
Sensational media got it all wrong when they slated this grand brand
Published 23/02/2010 | 05:00
Watching the news on RTE can be astonishing sometimes. The manner in which relatively trivial items are sensationalised and given an importance way beyond what they merit does little credit to our national broadcaster. We expect this sort of thing from tabloid newspapers which revel in lurid headlines, but surely RTE do not need to indulge in this form of distorted news presentation.
The recent recall by Toyota of some 18,000 cars in Ireland because they may have a potential fault appeared to me to be a classic example of the media searching for a story. We were told that this was a "disaster" for Toyota and suggestions were made that they may have difficulty regaining market share following this event. RTE should perhaps choose their words more carefully. The recent earthquake in Haiti was a disaster, as are events such as hurricanes that lay waste to coastal towns and islands, but the recall of a small percentage of the cars on our roads for checking is most certainly not even remotely near such a classification.
Even worse are the interviews with Toyota personnel where the interviewer tries to put words into the mouths of the unfortunates who are attempting to tell us the facts.
Of course, this has caused serious problems for Toyota but would we have preferred if they had done nothing? It should give us confidence in them that they take action once something like this is discovered.
Toyota make great cars and this fact gets hidden as the reporters and newscasters fall over themselves in an unseemly rush to make a mountain out of a very small molehill.
Good news stories get little time on RTE and it is hard to understand why this is so. The recently published figures stating that new car registrations had risen by 5pc in January got little mention. Surely that was an important item indicating that we are slowly clawing our way out of recession?
Bad news gets the most attention and the more people that watch RTE, the more advertising time they can sell. Perhaps the fault lies with us, the viewing public. I simply don't know, but I do know I would like to see some balanced reporting of real and important events rather than the distorted spin frequently put on everyday occurrences.