The dairying revolution is underway
The old golf adage is that you drive for show, but putt for dough.
The message from the phenomenally successful open day at Moorepark last week was that milk yield per cow is vanity, but maximising grass growth is where the real money is being made.
It's still a counter-intuitive concept for dairy farmers that have spent a lifetime focusing on breeding and feeding to get more milk from their cows, but the next generation of dairy farmers are all on message - utilising 12 tonnes of grass drymatter per hectare to pump out 450kg of milk solids from cows that last for 5.5 lactations.
And it was noticeable just how many young men and women dominated the crowds that flocked through the gates for the day.
It is this heady mix of youthful enthusiasm and commercial opportunity that helps make this event as slick as it is.
In my opinion, it is the most informative day out in the agri-calendar.
The biggest challenge was not running out of steam before getting to the end of the 128 display boards.
The first five stops on the route alone provided enough food for thought.