tasty herefords on show at championships
The Hereford Society and Irish Hereford Prime will once again join forces at the Ploughing Championships to promote their breed and the numerous awards won by their branded beef.
The prestigious 'World Cup' award-winning ribeye of Hereford beef and Superquinn's Gold Award-winning SQ range of Hereford steaks will be the centrepiece in the fresh meat display at Athy.
The Hereford Society's centenary celebrations in 2009 were a major success but, as always, the proof is in the eating, so visitors can choose from tasty steaks and burgers available to sample.
A selection of both pedigree and commercial cattle exhibited at the Hereford stand over the next three days will attempt to demonstrate why Hereford cattle have achieved such positive results from recent data reports -- with shortest calving interval, lower mortality rates, and highest for milk and fertility being the highlights.
The live cattle display will also showcase the merits of supplying cattle suitable for the Hereford Prime scheme, where a bonus payment of up to €60/hd is available to qualifying animals.