Farm Ireland

Wednesday 26 October 2016

Supermac's may put lamb on the menu

Published 19/08/2015 | 02:30

Supermac’s boss Pat McDonagh
Supermac’s boss Pat McDonagh

Fast-food chain Supermac's will be looking at the potential of adding a lamb burger to it's menu in the future, amid a drive towards fresh meat.

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Galway man Pat McDonagh, who started his fast food business in 1978 in Ballinasloe, said he believes there is a growing appetite for fresh rather than frozen meat in their outlets throughout the country.

"I think there is a good possibility of creating a lamb burger because up to now there wasn't a huge demand," he said. "I think it is an area that we will be looking at in the future."

ICSA sheep chairman John Brooks said it would help raise the profile of lamb on Irish menus.

"It would be great. We Irish don't tend to put lamb, on the menus even at weddings, it is a beautiful product and it is a valuable product," he said, with Bord Bia beginning a lamb TV campaign to target young female shoppers.

The managing director of Supermac's said they were the first fast food chain to launch an Irish fresh meat 5oz beef burger, rather than cooking it from frozen.

Mr McDonagh believes other fast food restaurants will follow this move towards fresh meat, with the value of purchasers to Irish producers estimated at €20m a year.

"I think it is ridiculous that chicken can be imported into this country and relabelled as Irish. There is something wrong with that," he said.

Agriculture Minister Simon Coveney said there would be changes this year with an onus on retailers to carry country of origin labels on poultry and pigmeat. He said in the case of products with multiple ingredients it would be difficult to carry all the origin labelling on it.

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