Safety campaign aims to halve farm fatalities
The Health and Safety Authority (HSA) has launched a hard-hitting new safety campaign aimed at halving the number of fatalities in the farm sector.
Entitled 'I'm the lucky one', the campaign features pictures of Carlow farmer Norman Bradley (below), who lost an arm in an accident involving a diet feeder.
The total spend will amount to €250,000 and involves radio and newspaper adverts plus posters and a digital media adverts.
Farming remains the most dangerous occupation in Ireland, with 20 people losing their lives in farm related accidents so far this year.
This figure is down from 26 last year but the HSA is adamant that the figures can be brought down further if farmers stop taking risks.
Ireland actually rates very well compared to other countries in terms of farm safety. Figures compiled over the last decade show that fatalities within the farm sector is 15-16 per 100,000. The EU average is 12 per 100,000, but Britain has the best safety record at eight per 100,000. The US and Germany are at the higher end of the spectrum, with both countries on 30 per 100,000.
Pat Griffin, head of agriculture policy with the HSA, said that achieving the British safety levels was well within the capability of the Irish farm sector.
"The farm safety campaign is trying to drive home the message that someone is killed on a farm on average every two weeks in Ireland. It can happen to you or someone in your family but it need not," Mr Griffin said.