Rural inspiration keeps on coming
Now's your chance to take a look at the final three ideas for Higher Ground series
Published 17/08/2010 | 05:00
WE ARE now into the final three shows of Higher Ground, the rural entrepreneurial series. After six months of intense work, filming wrapped up last Thursday in Co Louth. Feedback on the show has been positive, although the earlier time of 8pm has been difficult for many farmers to make on a summer's evening.
If you missed any of the earlier shows, the last three can still be played online through the RTE realplayer on www.rte.ie.
The show is also broadcast on RTE 1 each Wednesday.
- Time: Tomorrow
- Business Name: www.milkvending.com
- Location: Kilkee, Co Clare and Croom, Co Limerick
This is a show that will be of interest to dairy farmers. Pat Talty and Matt Costelloe's business idea, that the public would ditch milk cartons in favour of refilling containers and using milk vending machines, is certainly novel for Ireland.
Pat and Matt together formed a limited company after they secured the distribution rights to the Italian manufactured Latteria milk vending machines. Buying fresh milk through vending machines is common on the continent, with more than 1,200 such machines in Italy. The question is, will Irish consumers buy into it?
- Challenges: Pat and Matt's was a new partnership formed around them both having the same idea at the same time.
The first job was to clarify roles and set out a strategy for winning over both farmers and consumers. With a novel idea, the concept needed to be proven in a small number of locations.
Issues relating to safe supply chain, strict Department of Agriculture food hygiene regulations and any other logistic pitfalls needed to be ironed out. In order to attract farmers' interest, a comprehensive package and step-by-step roadmap with realistic projections needed to be developed.