Business Farming

Tuesday 23 September 2014

Retailers rapped over below-cost selling

Alyson Henry

Published 28/04/2014 | 02:30

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SUPERMARKETS such as Aldi and Lidl are being put under pressure to display the amount they pay to farmers alongside the sales price in an effort to stamp out below-selling cost.

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Environmental watchdog An Taisce says it is important that consumers know "whether the food they are buying is being sold below what farmers receive for producing it."

The response from farmers to the proposal was lukewarm. "Displaying producer prices will not achieve what (An Taisce) thinks it will," the IFA said.

Aldi and Lidl declined to comment on their sales strategies.

Irish Independent

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