What to wear to the Ploughing Championship: It's all about layers in Laois
Dubarry's will be showcasing their newest tweed at the Ploughing Championships in Ratheniska, Co Laois, over the next three days.
The Galway-based firm have introduced the 'Shale' tweed in a blend of granite grey with a check stripe in sea blue. The colour blend was inspired by the west of Ireland coastline.
The Dubarry's design team based in Ballinasloe have worked hard on developing the new tweed for Autumn Winter 2015.
The rugged tweed fabric, with historic roots in both Ireland and Scotland, is resistant to wind and water with insulating properties.
The company, which began primarily as a co-operative initiative to provide local employment, has reported a very good reaction to their Bracken jacket in the new tweed (pictured left) which is 100pc wool with a teflon coating.
Last weekend, they expanded their footwear range with a new woman's Chelsea-style ankle boot called 'Cork'.
With international interest building, Dubarry opened a flagship store at Duke of York Square in London.
Named after Madame du Barry, a famous French courtesan, the brand developed a GORETEX lined, waterproof boot and their clothing range launched in 2008.