McCauley Trailers rebranded as MAC
Published 30/03/2010 | 05:00
Northern Ireland-based commercial and agricultural trailer manufacturer McCauley Trailers Ltd has launched a new common brand identity for its trailer business. The Northern Irish company manufactures both agricultural and commercial trailers, and has been selling the agricultural products under McCauley branding and the commercial units under the MAC name.
McCauley says, that in order to better position itself within the European trailer market, they have decided to unify its products under the MAC name. Feedback from European distributors found the MAC brand to be better received than McCauley in export markets. They say it is anticipated the rebranding will better position McCauley Trailers Ltd throughout Europe. The move also comes as a result of the company's acquisition of fellow Northern Ireland commercial trailer manufacturer Slemish Trailers in 2009.
Jonathan Hanna, operations manager, said: "The recent rebrand of our MAC brand is monumental as it demonstrates that, as a company, we are moving forward. After more than 55 years manufacturing McCauley branded trailers, it goes without saying this was not an easy decision.
"However, we have found our European customers prefer a single, branded supplier.
"We are still the same company but with a new visual identity -- when our customers purchase a MAC trailer they will still be dealing with McCauley Trailers Ltd."