Massey Ferguson is fighting rural crime by fitting the Cesar security system as standard on models from the MF 5400 series up.
This protection system, already in use by the likes of John Deere, is proven to prevent theft as well as provide significant reductions in insurance premiums.
"Farm machinery theft continues to blight the industry," says Ben Agar, Agco's marketing manager in Ireland.
"By factory-fitting Cesar we are making a practical move to help prevent theft."
Research shows Cesar equipped vehicles are four times less likely to be stolen and six times more likely to be recovered if taken.
The scheme provides highly visible, tamper evident triangular identification plates containing transponders to warn away thieves.
This permanent identification deters criminals because it makes it far more difficult to conceal the machine's true identity.
But if a machine is stolen, it is much more likely to be recovered and returned because the gardaí and police carry scanners to quickly check and identify equipment.
Each machine is registered on a central database, with an emergency contact number.
Meanwhile, the Massey Ferguson banner was hoisted at the peak of Mount Kilimanjaro in Tanzania recently when the British National Farmers Union's charity climbers reached its summit of Africa's highest mountain after a gruelling six-day trek. The group was spearheading a fundraising effort for the charity Farm Africa which works towards a prosperous rural Africa through the empowerment of smallholder farmers.