A campaign to encourage consumers to make community focused purchases this Christmas, and beyond, has been launched by Macra Na Feirme.
Macra is working with the National Dairy Council (NDC) to highlight the NDC Guarantee that assures consumers in the Republic of Ireland that the milk and cream they are purchasing has been farmed and processed locally.
Bryan Daniels, from Kilmoganny, Co Kilkenny, is featured in an online video explaining why it's important for consumers to support local farmers. Each month, another young farmer will feature in a new video.
"We are urging consumers to support local producers by choosing locally produced food and dairy products with the NDC Guarantee. As these young farmers will tell you, this simple action supports thousands of jobs and keeps money in your community," said Alan Jagoe, Macra president.
"Christmas is a time when a lot of food is purchased and we're asking consumers to make this an Irish Christmas and make a conscious effort to support their community."
Macra has carried out an online survey of consumers' attitudes to the NDC Guarantee and the impact it has on dairy farmers. An overwhelming 94pc of those surveyed felt that the NDC Guarantee was "important" or "very important" to them, as consumers.
Of them, 81pc felt that it was important to them because they wanted to "choose Irish produce", followed closely in importance by "supporting local jobs", "supporting their local community" and "quality".