Farmers to raise thousands for charity with pink silage bales
For the third year running, Dairygold is gearing up to transform the landscape of rural Ireland with the launch of the ‘Wrap It Pink’ Campaign 2017, in association with the Irish Cancer Society.
Wrap It Pink has become a well-established success since its inception in 2015, raising funds for the Irish Cancer Society’s free services to help people facing breast cancer, including the freephone Cancer Nurseline (1800 200 700); 13 hospital-based Daffodil Centres; the Society’s Night Nursing service, which cares for cancer patients at end of life; and its Volunteer Driver Service, which transports patients to their chemotherapy appointments.
It also helps to fund vital breast cancer research.
Farmers across Ireland together with Dairygold have raised close to €30,000 from the campaign to date with pink silage bales in fields serving as a constant reminder to women of all ages to get checked.
Pink wrap sold out in a matter of weeks last year at Co-Op Superstores branches throughout Munster and online at www.coopsuperstores.ie.
Speaking about the campaign, John O’Carroll, Head of Retail at Dairygold Co-Op Superstores said: “We’re looking forward to another successful year of Wrap It Pink.
"We’re very grateful to farmers nationwide who have supported the campaign and we’re delighted to see other Irish Co-Ops and Agri sector businesses embrace pink to help in the fight against cancer.”
Mark Mellett, Head of Fundraising at the Irish Cancer Society, reflected this sentiment.