John Deere retains pole sales position
Published 08/03/2011 | 05:00
John Deere has retained its pole position for tractor sales in both Germany and France for last year, the 11th year in succession in Germany and the seventh in France.
In Germany, Deere says the sales figures are based on the most recent statistics of the German Kraftfahrtbundesamt (federal vehicle authority). It reports a market decline of 3pc last year to 28,587 units compared to 2009. Despite this, John Deere says it increased its market share by 0.4pc to 19.7pc. Deere also said the gap to the next strongest competitor widened from 1.1pc to 3.2pc over the same period.
"The 2010 tractor registrations in Germany reflect that the domestic agricultural machinery market has not yet fully recovered from the financial crisis," said Helmut Korthoeber, manager of the German John Deere branch.
Meanwhile, in France, John Deere occupied 20.8pc of the tractor market last year, a market which had declined by 22.2pc to 23,875 units. Deere claims the figures are based on an assessment of the market by the trade publication Materiel Agricole.
"Due to EU legislation, the numbers disclosed by Materiel Agricole are not final, nor are they official. But, traditionally, they have proved to be pretty accurate," said Remi Hanot, general sales manager of John Deere France.