Irish beef still big in Spain
Published 27/09/2011 | 05:00
Spanish beef consumption has dropped nearly 8pc in the past 12 months but Irish beef remains extremely popular with consumers.
According to Peter Duggan, of Bord Bia, Spanish retailers have been reducing beef prices to the point where beef steaks have been priced lower than chicken breasts at €6.99/kg in Carrefour last week. Despite the drop in consumption, shipments of Irish beef to market are running at similar volumes to last year, with exports for the first half of this year at just over 7,000t.
Using focus groups, Bord Bia found that Spanish consumers want grass-fed, tender and tasty beef and Ireland has the conditions to supply such a product.