Farm Ireland
Independent.ie

Thursday 29 June 2017

INM commits to agriculture with FarmIreland.ie

Margaret Donnely, Editor of FarmIreland.ie, pictured alongside FarmIreland.ie journalist Ciarán Moran at the launch of the FarmIreland.ie website Photo: Steve Humphreys
Margaret Donnely, Editor of FarmIreland.ie, pictured alongside FarmIreland.ie journalist Ciarán Moran at the launch of the FarmIreland.ie website Photo: Steve Humphreys
John Downing

John Downing

An exciting new farming and agri-website is transforming the way the sector consumes online news.

FarmIreland.ie is a website and app which is set to become the daily "must read" for farmers and those in the agri-business sector across the island.

The new digital product has been launched by Independent News & Media - owners of this title - and is being produced by a strong team of agri-journalists hired by the company.

"We are showing our commitment to the agri-food sector at Independent News & Media (INM) by rolling out FarmIreland.ie, our new dedicated farming and agri-platform. It is set to be the destination site for everyone in the sector," said INM editor-in-chief Stephen Rae.

"FarmIreland.ie will provide farmers with the latest in farming news, market prices, technical advice and technology developments which impact on their businesses," he added.

FarmIreland.ie, which is available for download in the App Store, will also have a strong focus on rural issues and country life areas which continue to be of huge relevance, he said.

The new product covers the latest in farming, agribusiness and rural news as it happens across a host of platforms including desktop, mobile, tablet and app.

With key writers, opinion leaders and experts, FarmIreland.ie is setting the agenda for the agri-sector on the island. The editorial team on the site is using the latest in digital technologies to provide readers with new and innovative ways to experience agricultural content.

Welcomed

To head up FarmIreland.ie, INM has announced the appointment of Margaret Donnelly as Agri Digital Editor. An experienced agricultural journalist, Ms Donnelly has been to the forefront in recent years in the development of farming news products.

"The launch of FarmIreland.ie by Ireland's leading news and media group will be welcomed by the wider agriculture community as it confirms that farming and rural issues remain at the heart of Independent.ie coverage," Ms Donnelly said.

"Rather than reducing its coverage of farming and rural issues, INM is investing more in these areas, recognising their unique and valued place in Irish culture," said Fionnuala O'Leary, Digital Editor at Independent.ie.

Ms O'Leary also said that affirmation of the vision of the project was confirmed with the announcement that two industry-leading companies, Zoetis and Zurich Insurance, had secured sponsorship deals with FarmIreland.ie.

FarmIreland.ie was launched by INM in the full knowledge of the continued vital role that agriculture plays in the wider Irish economy, with the sector commonly regarded as Ireland's most important indigenous product.

The launch also recognises the increasing sophistication of the agriculture sectors with farmers increasingly using digital technology in their daily lives.

The site and app will build on the long-standing reputation, popularity and strength the Farming Independent, which remains a vital component of INM's coverage of the sector.

Irish Independent