ICOS: Deals must align
"To hit the 50pc target will require a lot of things to happen simultaneously.
"We'll need the WTO and Mercosur talks to go in our favour regarding world trade. CAP reform will need to happen in a way that sees Irish farmers stay competitive on an international level.
"Commodity prices will need to remain healthy enough to encourage farmers to invest -- but not too high that it causes a glut of supply.
"And land availability will need to be freed up enough to allow dairy producers access to enough land.
"In some ways, the CAP may prevent this happening.
"WMP appears to be the only market with much scope for growth for Irish product right now.
"I don't think this would affect the overall returns to farmers, since commodities such as WMP are actually returning as much as consumer goods are at the moment.