Farm Ireland
Independent.ie

Tuesday 6 December 2016

FarmIreland.ie sets the online news agenda for agri-business

Published 20/11/2016 | 02:30

TEAM LEADER: FarmIreland editor Margaret Donnelly. Photo: Steve Humphreys
TEAM LEADER: FarmIreland editor Margaret Donnelly. Photo: Steve Humphreys

Within just weeks of going live www.FarmIreland.ie has become the largest agri-digital platform in Ireland.

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FarmIreland.ie is a new and unique farming portal from Independent News and Media (INM) and brings together the market-leading expertise of INM to create Ireland's most informative and independent agricultural news and analysis.

The product is served across app, mobile and desktop and covers all news and subject areas of interest to the farming and rural community in Ireland.

"We felt the farming and rural community was being under-served in the digital space and FarmIreland.ie promises to change that. This innovative new product has already shown huge engagement with the target audience and we look forward to growing that loyalty through innovative formats and content ideas," said Fionnuala O'Leary, Group Digital Editor at INM.

FarmIreland Editor Margaret Donnelly, formerly of Agriland leads a team of key writers, opinion leaders and experts who are setting the agenda for the agricultural sector in Ireland.

"The agri-food industry includes 128,000 farmers and employs 8pc of the working population and a host of strong indigenous Irish companies. The sector is responsible for over 12pc of Irish exports, worth over €10bn," said Ms Donnelly.

"Building on the reputation and strength of the Farming Independent, FarmIreland.ie will offer unrivalled farming and rural news coverage, cutting-edge technical advice and information on farm schemes and regulations.

"Already, within just three weeks of the site going live, it is the market leader."

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She said that as the agri-food sector comes under increasing pressure it needs a dedicated agricultural platform that connects with the entire sector. FarmIreland.ie will communicate agriculture and rural issues to a national and international audience which Independent.ie has already established.

"Agri-food exports are facing an uncertain future as the impact of Brexit remains unknown and that will impact on farmers and people in rural Ireland. Farm incomes are under immense pressure at the moment, with many farmers struggling to earn a viable income from their enterprise.

"The future of the CAP is undecided and Brexit and the impact of a Trump-led administration in the US will all impact Ireland as a nation and our export-dependent agri-food sector."

Ms Donnelly said that FarmIreland will draw on the extensive Irish Independent editorial platform and will deliver to readers a definitive home for the entire agricultural sector and rural Ireland.

She also said that the decision by two key sponsors, Zurich Insurance and Zoetis, to come on board so early in the project reflects the value of INM's reach and reputation.

Ms O'Leary said the team had worked closely with FarmIreland sponsorship manager Cliona Carroll in bringing the product to market.

Sunday Independent