FarmIreland.ie sets the online news agenda for agri-business
Published 20/11/2016 | 02:30
Within just weeks of going live www.FarmIreland.ie has become the largest agri-digital platform in Ireland.
FarmIreland.ie is a new and unique farming portal from Independent News and Media (INM) and brings together the market-leading expertise of INM to create Ireland's most informative and independent agricultural news and analysis.
The product is served across app, mobile and desktop and covers all news and subject areas of interest to the farming and rural community in Ireland.
"We felt the farming and rural community was being under-served in the digital space and FarmIreland.ie promises to change that. This innovative new product has already shown huge engagement with the target audience and we look forward to growing that loyalty through innovative formats and content ideas," said Fionnuala O'Leary, Group Digital Editor at INM.
FarmIreland Editor Margaret Donnelly, formerly of Agriland leads a team of key writers, opinion leaders and experts who are setting the agenda for the agricultural sector in Ireland.
"The agri-food industry includes 128,000 farmers and employs 8pc of the working population and a host of strong indigenous Irish companies. The sector is responsible for over 12pc of Irish exports, worth over €10bn," said Ms Donnelly.
"Building on the reputation and strength of the Farming Independent, FarmIreland.ie will offer unrivalled farming and rural news coverage, cutting-edge technical advice and information on farm schemes and regulations.
"Already, within just three weeks of the site going live, it is the market leader."