Farm Ireland
Independent.ie

Saturday 23 September 2017

Fancy a Baileys? Well here's how it's made

Baileys announces €600,000 partnership with Enterprise Ireland

Independent.ie reporters

BAILEYS has marked its 40th birthday with a €600,000 partnership with Enterprise Ireland.

The investment at the Nangor Road facility in Dublin will mean the upskilling of employees and the site itself as well as the enhancement of R&D for the export driven brand.

The company, set up in 1974, uses over 250 million litres of fresh Irish milk annually and some 82 million bottles of Baileys are sold worldwide each year to 180 countries around the world.

Minister for Agriculture Simon Coveney TD visited the Baileys production facility on the Nangor Rd today to mark the investment.

“Since Baileys went into production in 1974 it has become a brand that is synonymous with Ireland and with Ireland’s rich agricultural heritage," he said.

"It is now the sixth bestselling duty free brand globally with strong sales in China, North America, Latin America and the Caribbean.

"Key to this success is the combination of both tradition and innovation, using Irish milk sourced from 40,000 dairy cows Baileys has developed a brand that continues to appeal to people all over the world.

Colin O’ Brien, Managing Director of Baileys and Head of Supply with Diageo said: “Baileys has always been an innovative product, back in 1974 it set itself apart in a market that was dominated by whiskey and stout, today it is a market leader because we bring together the very best of dairy and distilling while continually exploring new tastes our marketing approach, production, supply pricing and innovation strategies."

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